Market research
We ask customers what they think and need, read demand, compare competitors' strengths and weaknesses, and find where the client really stands.
Media · Advertising · Production · Marketing Research
Measure, improve & prove.
Luster Scope
Most campaigns report how many people saw them. We find out whether anything changed in the people who did.
The gap
Reach tells you an advertisement was seen. It does not tell you whether anyone changed.
Luster Scope starts before the campaign and finishes after it. We measure the market first, then measure it again to see what the work actually did.
How we work
Six steps, one connected process
Brand identity
A brand identity plan for new entrants, or a rebrand for established clients whose results are falling short.
Campaign and production
The creative idea and its production: filming, directing, editing and music.
Launch
Launch across social platforms once the target segments are defined.
Monitor
We track how the audience interacts with the campaign and how it responds.
Measure again
A second survey, with the same population and questions, shows the change in behaviour and the awareness actually achieved.
Services
Four disciplines, fully connected
Media
Strategic media planning and buying that puts your brand in front of the right audience, at the right moment.
Advertising
Creative ideas and campaigns that engage audiences and drive results.
Production
End-to-end production, from creative development and filming through editing and post-production.
Marketing Research
Insights that reveal opportunities, reduce risk, and guide smarter strategy.
Up to 50,000
Depending on the position and stance of your product or service in the market.
targeted respondents per study.
Our in-house research programmes map a brand's real position, its competitive landscape, and how audiences perceive it. Studies at this depth are rarely offered, because they take time most agencies cannot justify. Ours are built to make that depth practical.
Clients
Trusted by partners
Different missions, one purpose: helping clients find the problem and build the right solutions.
Contact
Let's create it together
Whether you need one service or a full integrated campaign, we bring every capability under one roof.
Offices
7 Ibn Marawan Street, Dokki, Giza, Egypt
4 Al Kuwait Street, Dokki, Giza, Egypt